- Materials Handling
- SC Management
- T&L Services
- Transport Equipment
SYDNEY, April 2012 – TOSHIBA TEC announced their new generation of Auto ID barcode label printers for the manufacturing, supply chain and retail industries, zooming in on a clear-cut market demand for lower cost replacement solutions with a solid ROI and no-nonsense operations.
To combat tough economic times
“Our new range of 4” Auto ID printer is squarely targeted at replacing barcode label printers in the field. Most of these older printers are more expensive to operate and replacing them helps reduce these running costs. Using Toshiba’s printers do save customers’ money, every day, year after year.” Toshihiko Minato, General Manager, Marketing, Toshiba TEC Global Solutions Business Group said.
“With the launch of these new industrial printers we are stepping into the arena. Toshiba wants to change the perception that the best is most expensive. It is not. Our printers are high-spec, high-throughput, high-performance and extremely durable – yet Toshiba’s new barcode label printer series come at must-buy price points.”
Toshiba’s Fight to protect the Environment
The new Toshiba Auto ID label printers also pack a good ecological punch with the coveted Energy Star label and a Solvent Free ribbon offering.
As the Toshiba B-EX4 printer series released earlier this year combined a nearly 40% overall lower power consumption compared to its predecessor, it benchmarked nearly 50% lower power consumption on stand-by power against competitor label printers.
Toshiba is now expanding the series with the new 4” 200dpi and 300dpi flathead Auto-ID printers and a 4” flathead 600dpi label printer. Incorporating the essentials of what made the current generation a market winner, Toshiba’s newly released Auto ID printers also have a robust metal and anti-stain black cabinet. Packed with innovative technology such as a double-ribbon motor control and a snap-in print head, the new series continues to lower maintenance costs with field upgradeable options. A new 6” 200dpi as well as a 300dpi flathead barcode printer is due to be available later this year.
Toshiba: “More for Less”
The new generation of flathead Auto ID printers are all designed and manufactured by Toshiba with truly leading edge Toshiba engineering expertise inside. Each barcode label printer carries the highest quality and safety standards on board to safeguard a solid performance every single day of its (very) long operational lifetime.
Every Toshiba barcode label printer seamlessly integrates with every supply chain operation or manufacturing facility without any changes in the business process.
Toshiba barcode printers will deliver a fully customized output as they:
“Supply chain and plant operators now know where to look for a cost-effective replacement solution to printers. The days of high cost of ownership are over. You do get much more for less at Toshiba,” Toshihiko Minato said.
The new B-EX4 industrial label printer series for both flat head & near edge is now available in Australia & New Zealand.
For more Toshiba TEC product information, please contact Toshiba TEC Australia on 02-8845 6200 or email: email@example.com