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Austrade has launched a new online service to help small and medium-sized businesses take their first steps towards exporting.
The International Readiness Indicator is a fast, easy way for firms to assess their capacity to tackle global markets, and a key component of Austrade’s plan to enhance its online services.
It is now available on the Austrade website.
Austrade’s executive director of Australian operations Tim Beresford said the Indicator was designed to help people better understand the demands exporting could place on their business.
“Austrade’s aim is to help firms realise their export potential, and the indicator is designed for people who are new to export,” Mr Beresford said.
“The indicator will give them a sense of how they are tracking at the moment and what they can do to improve their approach.”
After registering to use the free service, users will be prompted to complete a five-minute survey consisting of 12 yes-or-no questions.
Based on their responses, the indicator will generate a report card on their readiness to export.
Businesses assessed as ready will be invited to register online for Austrade services, including those provided by its extensive overseas network.
Those assessed as not being ready will be offered advice and referrals to other services that can help them make the necessary preparations.
The report card includes detailed responses for each of the questions to which the user has answered ‘no’, including links to information elsewhere on the Austrade website and contacts for other service providers.
“The readiness indicator is not intended to replace personal contact with our trade advisers, who can still be reached on the Austrade Direct hotline, 13 28 78,” Mr Beresford said.
“It is just another convenient way for Austrade to provide businesses with the services they need quickly and conveniently.”