Amazon the airline takes flight

Amazon the airline takes flight

Amazon Prime Air aircraft

Amazon has showcased its first-ever branded cargo aircraft. The Boeing 767-300, operated by Amazon’s air cargo provider Atlas Air, is branded Prime Air as Amazon’s air cargo operation is primarily aimed at serving its Prime members.

“Creating an air transport network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come,” said Dave Clark, Amazon’s senior vice president of worldwide operations.

The aircraft, named Amazon One, is one of 40 that Amazon has agreed to lease through its air cargo partners Atlas Air and ATSG. There are currently 11 dedicated aircraft flying for Amazon, with additional aircraft rolling out over time. In an ode to its Prime members, Amazon’s first aircraft in its dedicated fleet features a tail number made up of a Prime number.

“In the last year, Amazon has launched several initiatives to ensure great delivery speeds and supply chain capacity for its customers,” the company’s statement said. “This includes Amazon Flex, the company’s mobile application that allows individuals to sign-up, be vetted and begin delivering for Amazon, a dedicated network of 4,000 trailers to increase trucking capacity and now the network of air cargo planes. These efforts join Amazon’s robust worldwide network of more than 125 fulfilment centres and over 20 distribution centres where the company uses high-end algorithms, robotics, machine learning and other technological innovations to increase delivery speeds for customers.

“Amazon is now bringing the same technological expertise to efforts in the transportation space to increase shipping capacity for its customers.”

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