The service, GS1 Recallnet, will run on the HP cloud computing platform for manufacturing, which allows companies to see and share information across the supply chain. It allows Australia to rapidly exchange recall notifications both within the border of its own supply chain and with other countries. Food and consumer products organizations can use the service to reduce errors, decrease the amount of time it takes to respond to a recall, and mitigate the costs associated with managing the recall process.
“GS1 Recallnet will reinvent the way recall information is handled between businesses,” said Maria Palazzolo, chief executive officer, GS1 Australia. “By utilising existing industry-endorsed services to offer the additional functionality for product withdrawal and recall, GS1 Australia is able to assist in improving consumer safety.”
This year, a review of the Australian product safety recall system by the Australian Competition and Consumer Commission (ACCC), revealed that in 2009 there were 779 recalls in Australia, some involving many thousands of products. The report said that the average return rate across recalls for all Commonwealth regulators is 56.75 per cent. The ACCC urged suppliers to implement tailored communications strategies in the event of a recall and said the days of relying just on newspaper advertisements as the major method of communication were past.
GS1 Australia is working with the Australian Food and Grocery Council (AFGC), Efficient Consumer Response Australasia (ECRA), the Liquor Merchants’ Association (LMAA) and Food Standards Australia and New Zealand (FSANZ) to establish GS1 Recallnet for the Australian grocery and liquor sectors by March 2011. This service will then be made available to the healthcare sector based on requirements currently being developed by representatives from Government health jurisdictions, Therapeutic Goods Administration (TGA) and global suppliers. A pilot of GS1Recallnet is scheduled for August 2010.
GS1 Recallnet will offer businesses:
A single, consistent, automated, online, industry-based recall and withdrawal notification process.
Built-in security that sends notifications to authorised users and targeted retailers.
Clear handling, disposal and reimbursement instructions to speed the recall process.
The ability to customise alerts and target specific retailers and distributors with relevant information.
A traceable security and audit trail to ensure compliance.
Multi-media recall notification channels.
“Global supply chain standards are foundational to effective product recall. GS1 global standards are used by millions of companies around the world to enhance the safety, security and efficiency of their supply chains. Tracking of products through the supply chain into the hands of consumers has been indentified by the ACCC as fundamental to improving recall effectiveness and use of GS1 traceability standards can provide suppliers with this ability. Integration of GS1 standards and HP’s cloud computing platform is a very powerful solution that will support industry efforts to improve consumer safety,” said Ms Palazzolo.
“The ability to mitigate consumer safety concerns around product recall is extremely important for manufacturers and retailers,” said Martin Dubé, general manager, manufacturing and distribution industries, HP Asia Pacific and Japan. “By simplifying the product recall process, we can demonstrate how cloud services add real value to our everyday lives.”
Developed by HP Software & Solutions Cloud Services Innovation Centre in Galway, Ireland, working in collaboration with GS1 Australia and HP Labs, the company’s central research arm, and supported by GS1 Canada, GS1 Recallnet will consist of HP software, services and infrastructure.