Jetstar has launched a program to reduce waste by reusing all outdoor advertising materials to create a variety of education-based products that will be donated to Australian and New Zealand schools.
The unique initiative follows the announcement of FieldForce, engaged in water, energy and conservation services in Australasia and AGL Limited, being selected as Qantas Group preferred suppliers, subject to contract, of greenhouse friendly carbon abatement offset credits.
Jetstar now produces in excess of 1500 advertising shells and billboards annually across Australia and New Zealand, and previously had no feasible recycling option after their use.
A Melbourne-based company, Haul, a Good Environmental Choice Australia accredited organisation, will convert Jetstar’s advertising billboard vinyl into school bags, laptop cases, exercise book protectors and pencil cases.
Recycled, based in Wellington, New Zealand, will transform bus shelter advertisements into presentation folders and notepads for Jetstar to provide to schools and their students who declare a need.
All Australian and New Zealand schools will be invited to apply for a selection of the products for their students.