Virgin Blue’s sister carrier, Pacific Blue Airlines, has announced its intention to increase services between Australia and Fiji, and Port Vila and Brisbane.
The decision to boost services follows ongoing and steady demand for Fiji flights, with strong growth experienced for direct flights from Sydney and Brisbane.
Since Pacific Blue launched flights in September 2004, it has delivered more than 161,000 Australian tourists to Fiji who have injected over FJD $252-million in to the local economy.
Recent statistics reveal more good news for Fiji with a strong performance in passenger market growth:
• The Brisbane-Fiji passenger market has grown by 66,684 passengers or 82% since Pacific Blue’s entry on this route.
• The Sydney-Fiji passenger market has grown by 59,143 passengers or 26%.
• The number of Australian residents travelling to Fiji has increased by 23.4%.
• The holiday segment has grown by 28%.
The strong statistics have given Pacific Blue the confidence to add two weekly services from Brisbane to Fiji on a Tuesday and a Saturday from 17 June 2008, taking it to a daily flight frequency.
Pacific Blue representatives are spending two days in Fiji discussing Pacific Blue’s ongoing strategy to further increase visitor numbers. Also on the agenda are joint marketing opportunities, Pacific Blue’s desire to support travel media visits to promote Fiji, as well as other potential future business opportunities, including flights from Fiji to New Zealand and also flights to Nausori airport.
From 18 June 2008, Pacific Blue Airlines will also boost its flights from twice weekly to three times a week as a result of ongoing demand and strong support for Pacific Blue’s existing services.
Pacific Blue Airlines first launched flights to Port Vila in September 2004 and since then, there has been a surge in the number of tourists travelling to the tropical destination.
The strong statistics and ongoing support has given Pacific Blue the confidence to commit further resources to Vanuatu and add a third weekly flight on a Wednesday, to compliment the existing Monday and Saturday services.
Cargo on Pacific Blue flights is coordinated through the Virgin Blue system.