Woolworths comes on board with GS1 data synchronisation

The rollout of GS1 Australia’s GS1net service has taken a major step forward with GDSN electronic messaging now implemented between supermarket chain Woolworths and their suppliers via GS1net.


The GS1net service enables product master data, such as descriptions, weights and dimensions and pricing to be electronically transferred between suppliers and retailers more simply and more accurately than ever before.


Australia’s largest supermarket worked with GS1 Australia and trade partners to implement the GS1net service. All messaging developed through the network is to Global Data Synchronisation Network (GDSN) requirements, the global standard for data messaging, which will reduce cost for members who up to now have had to utilise paper forms unique to Woolworths.


GS1 Australia’s CEO Maria Palazzolo said: “Having Woolworths connected to GS1net will provide further benefits to their many trading partners already using GS1net and will drive even greater adoption of data synchronisation across the industry”.


Woolworths General Manager for Longlife Buying, Stephen Bate said: “With Woolworths now fully compliant with GS1net and able to synchronise data with our suppliers we see this as a valuable opportunity for our trade partners to reduce their cost of doing business.


“Whilst the process of rolling out GS1net is only just beginning at Woolies we look forward to on boarding more of our vendors over the coming months.”


With GS1net at Woolworths, companies are able to:

  • Publish data once to more than one retailer.

  • Improve the accuracy of their data.

  • Improve the speed with which master data changes can be made.

  • Receive electronic confirmation of master data and cost submission.

“Global supply chain standards are foundational to effective data synchronisation.

GS1 global standards are used by millions of companies around the world to enhance the accuracy and efficiency of their supply chains. Management of master data using GS1 Standards provides industry with this ability,” Maria Palazzolo said.

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