2 in 3 small online retailers welcome Amazon

2 in 3 small online retailers welcome Amazon

With the arrival of Amazon causing heated debate among industry experts and retailers alike, new research reveals smaller online retailers are more likely to welcome the eCommerce giant than larger online retail businesses, and see it as an opportunity to grow their business.

Parcel delivery service CouriersPlease (CP) has conducted a survey among its online retailer customers to gauge sentiment about the arrival of Amazon.

Of 193 online retailers who took part in the survey – many of them small businesses – more than half (59%) see Amazon’s arrival as an opportunity to grow their business to Australian and international customers. The percentage consistently increased the smaller the size of the business: 62 per cent of micro businesses, 56 per cent of small businesses, 53 per cent of medium-sized businesses, and 33 per cent of large businesses would welcome Amazon.

The survey also revealed that 63 per cent of online retailers – and 74 per cent of small online retailers – believe Amazon will not compete with their business.

Attitudes among online retailers, however, are in stark contrast to shopper behaviour. CP research in June revealed that 90 per cent of Australian online shoppers admitted they would purchase from Amazon if it fulfils its promise to deliver low prices, vast selection and fast delivery.

CEO of CP Mark McGinley said: “Amazon is a disrupter and it’s likely that its arrival will change not only the retail sector, but also the logistics industry. Like every disruptor in the market, Amazon is customer-focused and local businesses wanting to compete will need to look at how they can add value to the customer. There is no doubt that the competition will make us all better at what we do.

“Australian online shoppers have told us that they will redirect their purchases to Amazon if it can deliver more of what customers want. It’s no surprise that smaller online sellers see Amazon as a partnership opportunity, to enable them to reach more local and overseas customers.”

 

You may also like to read:


, , ,

Comments are closed.

Newsletter

Sign up with your business email address to keep up with the latest industry news from T&L. Newsletter sent every week.

Most Read

Qantas to use renewable biofuel from 2020
Qantas has announced its Los Angeles-based aircraft will be ...
How should we change laws for automated trucks?
The National Transport Commission (NTC) is asking road trans...
Toyota launches V8 at Bathurst
Toyota Material Handling Australia (TMHA) has launched a new...
Retailers face tough Christmas
In Dun & Bradstreet’s September Business Expectations ...
Are transport systems safe from cyberattacks?
As technology continues to become more and more connected to...

Supported By